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The Flip Clock Wristwatch

This is the watch that uses the mechanical rotation of 23 tiny two-sided rotors to cleverly depict the illusion of a digital display. Drawing inspiration from the classic flip-disc displays employed by buses and trains, one side of each rotor has a number of Swarovski crystals that match the watchface; when activated by an electromagnetic field, the rotors flip 180º in less than 10 milliseconds, contrasting with the crystals to form easily recognized digital numerals.

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Each passing second, minute, and hour is accompanied by a pleasant, ambient clattering that underscores its mechanical operation. Its 12-hour display can be changed to show the passing seconds or it can be turned “off” completely to just show all crystals, revealing the time only when a button is pressed.


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