Interchangeable Touch Screen LCD Watch Design
The watch module is a touch screen LCD display and is a self contained unit, so it can be easily transferred between different watch cases, allowing you to more freedom to choose a color and a shape that suits you. You could even collect a number of watch cases and wear a different one each day.
The LCD display is interesting because it is a touch screen design with multi-colored LED backlighting allowing you to change the color, possibly to fit the color of the case you choose. The time is shown digitally, with four numbers moving vertically and diagonally across the display to show the time. The direction always stays consistent so that reading the time is easy, the first digit going vertically down. The time example in the video is 09:34.