Cool Japan Products Beat Summer Heat
ice cold cooling foam sprays, which are advertised as to provide instant temperature cool downs for users. Japanese male cosmetic brands such as Gatsby and Uno are well appreciated for their cooling body and facial sheets that not only provide the user with a sensational frosty feeling, but remove facial oil as well.
Products such as these are not new, but we have seen a boom in demand for them this summer with the idea of “setsuden” (energy saving) becoming more imminent in Japanese people’s everyday lives. Taking it one step further from traditional cooling sprays, this fascinating innovation actually releases a chilling foam that hardens and can be wrapped around the user’s wrist.